Great news about Min-Kyu Choi, winner of the Brit Insurance Design of the Year 2010, and his folding plug. Another example of an idea you look at and kick yourself you didn't think of it, which just goes to show we're all guilty of not spending enough time thinking about the world around us and how we can improve things. I can't believe we've been using the clunky big plug design, apparently the biggest household plug in the world, since it's conception in 1946.I do hope Min-Kyu makes the money on this before a big corp finds a way round his patent... All of the entries are on show at the Design Museum, London.
